LOEWE – Half of you, half of me, half of us

I work as PR in a luxury firm in Dubai, and often in my work, I come across lovely little stories of brands. Don’t get me wrong- I’m not trying to make a pitch here. It’s something very simple, but it easily calls to my heart – especially if there is a little bit of love in this story involved.

It started something like this – we were gifting a few things, and we included the LOEWE 001 fragrances in it. In the bags, we put men and women’s. Curiosity (and frugality) got the best of me and I asked why did we need to put both? We could conquer much more gifting if we just gifted based on the receiver’s gender. I really didn’t think there’d be a story to it. But, here goes:

The fragrant pair is both notable for their freshness and calming scents. After a little reading, I read that the brand says that, “Two unique fragrances, Man and Woman, created at the same time. Two accomplice fragrances, non-existent one without the other, in constant conversation … Perfectly complementary, when they are combined together, the two fragrances create a third scent.”


So, in simpler words – both the scents share 50% of the same ingredients and 50% different ingredients – just like how a couple is – similar but different, but together, they compliment each other.

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Author: Swati Jain

I am the girl who can talk and talk and talk and talk and still continue to talk. The most ideal way to make me heard is to share it with everyone else. I'm not new at this, but I hope to be in a uninterrupted continuation of posting what's on my mind! I hope you enjoy!

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