From the days we were posting really hazy pictures of cupcakes with a million filters, to going the extra step to find the “perfect” aesthetic and colour scheme – I think you would agree Instagram as we perceive it has changed. With the rise (and retail) of Instagram posts and influencers – its become a VIP pass – to get us access to the best fashion shows, parties, behind-the-scenes and most importantly on what to wear.
But, while that is the basic, it is often difficult to identify who to follow and who to believe. And while fashion is about personal sense of style, a little inspiration goes a long way. In the simplest of words, in today world, where we are influenced easily (pun-intended).
We’ve pulled some our favourite fashion girls from all over the world who you should definitely be following – whether it’s for their personal IG stories, the ‘aspiration’ privileged access to the best designers or obviously, their fashion sense.
The name sounds familiar, doesn’t it? Chiara is an Italian blogger, designer and entrepreneur. She’s known for her blog and book, ‘The Blonde Salad’. Her wedding was exclusively covered by Vogue just last year and she wore the most beautiful wedding dress by Dior. She lives this stunning aspiration life – the hands-on fun mom, super hot, probably on caller ID for brands including Dior, Louis Vuitton, Chanel and LOEWE. I mean, she’s even for her own Barbie Doll version of herself that Mattel created!
A large following on both Instagram and Youtube, it’s fair game to say Camila holds some influencer in the world of Fashion. Well, that and the fact she just launched her own fashion line with the giant e-retailer, Revolve. Playing with colours and presenting a take on the happiest chic, she isn’t one you want to miss.
I’ve been following ‘Song of Style’ for as long as I can remember it. She talks about fashion, jewellery, Interior design and boasts of just the most aesthetic feed. She’s got her own jewelry line and recently launched her own clothing brand named after her blog – Song of Style. In true Californian vibe, whether its her travel posts or the play of colour – she always remains chic.
London-based Susie, one of the original fashion bloggers has been secretly playing out the modus operandi on fashion. She has always been a leading voice in spotlighting young and unknown new designers. Follow her for her writing, her fashion and her fun ensembles.
Scandinavians are known for their clean aesthetic and taste – imagine getting this right in the mix of fashion – a hard job, but one that Pernille makes it look like its easy. She combines classic and informal silhouettes – from the smallest tweaks to the latest fads – all while waving her flag for sustainability in fashion.
The fiercly funny New Yorker behind one of my favourite blogs – Man Repeller, Leandra deserves her special mention. Keeping it light, her ironic fashion-addict asides and comical conversations while shopping – and the way she does her story telling – its an intellectual’s art.
A familiar name in the region, Karen and her family have quickly become everyone’s favourites. Adding her two cents to the world of fashion – whether it’s through launching her new eye wear line, sitting front row in every show or dancing at her happiest with her kids (obviously wearing something you’d want to buy, probably right away). She keeps it real and happy – which makes it easy to find a connect.
If you’ve been reading my fashion stories for Masala, you’ll see her mentioned often – its mostly because she is stunning. Petite and Indian – which makes an easy connect, she keeps the perfect mix of fun everyday inspirations and of course, Indian wear that would be the envy of many (if not all).