Why Insane Orange?

‘Insane Orange’ was conceptualized when Smita and Swati were 13 years old, in grade 8 and in a long-distance best friendship. Initially, it was supposed to be their clothing brand, but thank god, because if you see what these two cook up together, it’s a blessing they stuck to writing instead.

After years of dwindling over what to do, and how to do it, ‘Insane Orange’ the blog was decided on!